SERVICES

Six disciplines. One audience programme.

AudienceShift is a Singapore marketing agency delivering audience strategy, segmentation modelling, persona research, lifecycle CRM, organic community, retention programmes and attribution analytics for client brands on retainer or project scope. Indicative SGD pricing below — every engagement is scoped to your data maturity, channel mix and reporting needs.

AS-01

Audience Strategy & Segmentation

Before any email flow goes live, we clarify who your audience actually is and how they move through lifecycle stages. That means stakeholder workshops, behavioural audits, competitor audience mapping and a segmentation model built on first-party data — RFM tiers, engagement depth, product affinity and churn risk flags. We design the audience architecture that connects acquisition cohorts to retention targets, with KPIs and reporting cadence agreed upfront. For Singapore SMEs and APAC scale-ups, this often includes cohort diagnostics and lifetime value framing with your leadership team. Retainer component or standalone strategy projects from S$5,500. Results depend on market, product and data quality; we do not guarantee audience growth or conversion uplift.

Persona research session at AudienceShift

AS-02

Data Insight & Persona Research

Persona research grounded in evidence, not stock photography and guesswork. We audit your first-party data sources — CRM records, web analytics, purchase history, support logs and survey responses — then build behavioural personas that inform segmentation and messaging. Insight deliverables include audience maps, jobs-to-be-done summaries, channel preference profiles and data gap recommendations. Where third-party enrichment is appropriate, we advise transparently; we do not sell data lists or promise reach through purchased contacts. Standalone insight projects from S$4,500; ongoing data readouts within retainers. Past persona work illustrates methodology only — your audience behaviour will differ.

AS-03

Lifecycle CRM & Email

CRM programme design and email flows mapped to lifecycle stages — welcome, nurture, conversion, onboarding, retention and win-back. We work inside your existing platform (HubSpot, Klaviyo, Mailchimp, Salesforce Marketing Cloud and others) with delegated access; we are not a CRM SaaS substitute. Deliverables include segmentation rules, trigger logic, template builds, A/B test plans and send-calendar governance so prospects are not bombarded across channels. Typical CRM programme retainers from S$6,000 per month. Email performance varies by list health and offer strength; we report honestly on open, click and conversion trends without guaranteed ROI claims.

Organic Social & Community

Organic social programmes and community building for brands where conversation depth matters more than follower velocity. We plan content pillars aligned to persona research, moderate community spaces with clear guidelines, and coordinate organic posts with lifecycle CRM so messaging stays consistent. LinkedIn, Instagram, Facebook and niche forums are selected by audience behaviour — we do not force every platform on every client. Community management sits within retainer or project fees from S$3,200 per month. Organic reach metrics in case studies reflect past client work only; algorithm changes and content quality affect outcomes.

Retention & Loyalty

Retention loops and loyalty mechanics designed around cohort health, not vanity engagement. We build reactivation campaigns for dormant segments, loyalty tier structures where they fit the business model, and referral programmes with clear attribution. Churn analysis, repeat purchase tracking and 90-day cohort survival reports keep the programme honest. Standalone retention audits from S$4,000; ongoing retention management as part of integrated retainers from S$5,500 per month. Repeat rate improvements depend on product quality, pricing and competitive landscape — we do not guarantee specific retention uplift.

Attribution Analytics & Reporting

Attribution analytics and reporting cadence that marketing managers can use without a translator. We configure cohort dashboards, define lifecycle KPIs aligned to business outcomes, and deliver scheduled readouts with commentary — not exported screenshots alone. Monthly reporting is standard; fortnightly during CRM migrations or major segmentation changes. Includes multi-touch attribution discussion, funnel analysis by segment and recommendations for the next iteration. Analytics setup from S$2,800; ongoing reporting included in retainers. Past metrics never promise future performance.

Marketing & results disclaimer: AudienceShift provides audience strategy, segmentation, CRM, lifecycle, retention, organic social and analytics services for client brands. We do not guarantee audience growth, rankings, leads, sales or ROI. Outcomes depend on budget, market, product and competition. This is agency work delivered by senior strategists — not software, not a course, not financial advice.

Scope your audience programme

Share your segments, data maturity and indicative budget. We will propose a retainer or project structure in SGD.

Map your audience